Antonio Facchinello

The challenge

Partners wanted reach, members wanted value, and the newsletter had to deliver both every week without wearing out the list.

What I did

• Onboarded and trained affiliate partners, and managed briefs, tracking links, approvals, make-goods and flat-fee placements.
• Owned copy, design, build, QA and deployment, with an A/B copy test on every initial send and a 95/5 universal holdout.
• Built non-opener resend journeys that drove 27% of email revenue; the top partner email hit a 3.8% CTR on 2.3M sends.

The challenge

One calendar had to carry Marketplace, Product and partner requests across four channels without burning out members.

What I did

• Balanced partner and business requests against customer fatigue across every segment.
• Launched triggered onboarding, win-back and friction-point journeys across email, push, SMS and in-app, with Handlebars logic.
• Ran the weekly financial-literacy newsletter as its audience grew from 1.6M to 3.8M, supporting retention and paid upgrades.
• Migrated journeys and templates through the Upbound integration while keeping weekly sends live.

The challenge

Weekly partner builds were complex, a resend error had already repeated across four builds, and one bad send could reach more than a million members.

What I did

• Built a node-by-node QA protocol and a 20-point defect checklist that ended the repeated resend error.
• Audited our remarketing journeys, found a dead trigger (0 conversions on 3.01M sends) and a leaking control group, and designed a 14-point rebuild with a powered holdout.
• Built Claude AI skills that automated send builds, QA, copy review and analysis.

The challenge

Every send in a fintech CRM program had to clear QA, compliance, briefs, tickets and copy before it shipped, across 95M+ sends a quarter.

What I built

• Automated QA for every marketing journey, plus a compliance scanner.
• Automated copy and design briefs and Asana tickets, with draft copy templates built from my analysis of our A/B copy and design tests.
• Test tracking, with suggested actions, next steps and new experiments to build.
• A delegation system, linked to each brief, that tracked deadlines, created tickets and escalated work to the right person.
• Claude skills for send builds, copy review, calendars and analysis.

The challenge

High-heat releases meant huge demand, short windows and no room for error in a single send.

What I did

• Led go-to-market email for Retro Jordan and Yeezy releases and helped shape strategy for key product launches.
• Wrote copy and hand-coded sends in HTML and CSS, using data pulls to sharpen targeting.
• Onboarded influencers and supported talent requests for campaigns featuring LeBron James, Kevin Durant and Migos.
• Ran KPI reporting and co-op recaps for brand partners such as Nike, Tommy Hilfiger and Crocs.

The challenge

The BODi Bike relaunch needed more reach than email alone could deliver.

What I did

• Worked with 50+ creators who posted across every social channel.
• Used ShopMy and LTK for seeding, gifting, custom discount codes, tiered commissions and tracking.
• Built email and app templates and onboarding-to-retention automations, and owned campaign reporting.

What I did

• Helped pitch and build pre-launch campaigns, seeding and influencer strategy for the three collaborations.
• Briefed and managed retail e-blasts for all 171 Crocs stores.
• Produced marketing assets for vendor and affiliate partner campaigns, and shot my first campaign as talent.

What I did

• Seeded product with about eight players who took on content commitments, and outfitted the wider staff.